The expense of self-publishing is large and vanity presses frequently take advantage of writers. So long as the writer makes creating an excellent publication a high priority, self-publishing maybe not a viable option, but it might even be the best option over conventional publishing. Following are a few benefits for why you should get your books self-published and selling.
Control of Production
Self-publishing your book gives you complete control of the production. Rather than selling your rights to a publisher who will then edit your book the way it sees fit and decide itself when to publish your book often two years down the road-and decide whether to continue to sell your book or take it off the shelves, the self-publisher has complete control over timing and production. Your publisher may want your book to be a coffee table, expensive hardback book while you want an inexpensive paperback so you can sell more copies. If you self-publish, then you can produce it the way you want.
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I've heard authors argue that traditional publishers will produce larger print runs than self-publishers. This is true. Even the smallest traditional publishers will often do a print run in the low thousands, while a self-published author who has to pay for the entire production himself might find it difficult to print more than 500 or 1,000 copies.
Of course, you want your book to reach as many people as possible, but if your publisher prints 3,000 books and only 1,000 sells, what is the advantage over you printing 1,000 and keeping all the profit for yourself? A large print run is the weakest argument for staying with traditional publishing since if the book sells well, the money from the profit from the first small print run can be used to pay for the second and third and larger ones.