So how exactly can you separate the real digital marketing pros from the guy who took an HTML course in the 90's that can "build" a website? You'll want to look for telltale signs of quality, experience, and innovation. You can get more information regarding digital marketing agency in Utah via https://www.digitalmaxima.com/
Here are the key things you should look at when evaluating a digital marketing firm:
- Experience (Past work, case studies, etc.)
- Current work
- Work they've done for themselves
- Innovativeness and ability to adapt
One of the most obvious things you want to check out before hiring a digital marketing firm, or any company for that matter, is to look at their experience. Now, we're not saying that the business has to have been around since the roaring twenties. In fact, most digital marketing firms will be relatively new.
While past work is a good barometer as to how talented a firm is, the past is the past. Things can change quickly, especially within the digital world.
The Work They've Done for Themselves
You can tell a lot about a company based on the materials they've created for themselves. Do they have an active blog or social media? Do they even have social media? Does it look like their website has been updated within the past few years? Have they created any extra content to help promote themselves? Are employees actively representing their company on LinkedIn?
Innovativeness and Ability to Adapt
This can go somewhat hand in hand with how current the firm's website or their clients' sites are. Are they using current design methods, SEO best practices, and cool new features such as parallax sites? If you ask them about a particular project you want to be completed, pay attention to their response.
A true, quality digital marketing firm will always find away. There is no limit to their capabilities and they will find the resources necessary to produce whatever it is that you need. A parallax website, a customer database, a mobile app, user logins, etc. nothing is out of the question.