An opt-in box is important to your website because you can build an email list database of your customers and other interested people. If people are landing on your website and leaving, you have no way to contact them to send them back. If you can collect their email addresses, you can send updates and e-zines/newspapers filled with valuable information and tips.
This is a great way to keep in touch and let others know what is happening with your business! The more you put yourself in front of your customers and potential customers, the more chance they will remember you and your services.
You can buy email database, email addresses, mailing list, and sales Leads via online sources.
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Opt-in boxes are created through email management programs such as 1Shopping Cart (and private label), AWeber, iContact, Constant Contact, Mail Chimp, and InfusionSoft, to name just a few. Which one you really choose depends on what level your business is at right now and your potential needs. System prices and services vary.
- Mail Chimp is free and has a lot of great features, but there are many restrictions that it does not allow you to market affiliate products and services.
- AWeber, iContact, and Constant Contact are some that are used for general email marketing and newsletters. AWeber and frequent contact services are paid, and iContact is free.
- InfusionSoft offers every feature you can imagine and is crazy expensive, but it is not necessary for the average business.
The last thing you really want to do is start a list with a system and then move it because it is not serving you well. Sometimes it is necessary to do this as your business grows or changes in a way that you could not anticipate beforehand.
If you choose to move your large list through a single opt-in, check with the company you are transferring to. Make sure that you meet their requirements and your account will not be considered suspicious.